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Almost all SEO begins with keyword research. Understanding what people are searching for, and how many people are searching, helps to form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword intent, competitive analysis, and even internationalization.
Below, you’ll find the latest Moz posts on keyword research. We’ve also included links to a few of our top keyword research resources to help your SEO journey.